随着iphone7发布的日期越来越近，发布会也在紧张的筹备之中，而不仅仅是iphone 7的发布，苹果也即将对app store进行又一轮的应用清理，具体怎么回事我们一起来看看吧。

　　苹果目前已经向开发者发出邮件，详解解释了即将迎来清理的两类应用。本轮清理主要针对两类应用：第一类是不能与当代iPhone和iPad产品兼容的应用，或者没有遵循更新后App Store指南的应用。第二类是拥有较长名称的应用，当然，这里特指那些故意在应用名称中插入多项关键词，以求在用户搜索结果中高频率出现的行为，现在开发者提交的应用名称不得超过50个字符。本次清理不仅是为iPhone7提升软件方面的体验，许多旧款iPhone/iPad设备的用户也将因此受益。

　　苹果官方对此举作出解释：

　　“App Store中的所有应用都将迎来评估，这些评估将确保应用能够遵循当前指南，能够发挥应有功能。”

　　这项清扫工作将与苹果iPhone7的发布会在同一天进行，即北京时间9月8日，太平洋时间9月7日。据苹果官方数据，App Store每周都有超过10万个应用获得更新或者被开发者提交过审，当前App Store已有超过200万个应用。

　　以下为邮件英文全文：

　　Dear Developer,

　　We love helping customers discover innovative, useful, and exciting apps on the App Store. With more than 2 million apps available and around 100,000 new and updated apps submitted each week, there's something for everyone. To make it easier for customers to find great apps that fit their needs, we're implementing two suggestions from the developer community starting September 7, 2016.

　　Quality Apps

　　Quality is extremely important to us. We know that many of you work hard to build innovative apps and update your apps on the App Store with new content and features. However, there are also apps on the App Store that no longer function as intended or follow current review guidelines, and others which have not been supported with compatibility updates for a long time. We are implementing an ongoing process of evaluating apps for these issues, notifying their developers, and removing problematic and abandoned apps from the App Store.

　　Shorter App Names

　　Search is one of the most frequently used methods for customers to discover and download apps from the App Store. In hopes of influencing search results, some developers have used extremely long app names which include descriptions and terms not directly related to their app. These long names are not fully displayed on the App Store and provide no user value. App names you submit in iTunes Connect for new apps and updates will now be limited to no longer than 50 characters. You can learn more about creating effective app names, as well as icons, keywords, screenshots, and descriptions, by reading the App Store Product Page.

　　Learn more about App Store improvements. If you have any questions, contact us.

　　Best regards,

　　Apple Developer Relations

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